The venerable Madame Clicquot, Grande Dame of Champagne, provided valuable details to its ambitious business plan but it is not she to whom your champagne owes its traditional yellow label.
In 1841, at 64 years of age and a lifetime dedicated to his daughter and his work, la Veuve decided to retire and enjoy well-deserved peace of mind, although she never let side issues from his beloved cellars.
I took the baton one of his closer partners, Edouard Werle, who would remain in place even after his death, until 1866. Is Monsieur Werlé who invented the yellow tag that still today look bottles of Champagne Veuve Clicquot.
The framed photo of the beginning of the post document is the official record of the label yellow in the Commerce of Reims, original and dated on February 12 of the 1877, preserved in the historical record. The bottle is the oldest preserved with yellow label: a great treasure.
Last year the House released a limited series very special to celebrate all the 130th anniversary of its yellow label with a dressed jeroboam of luxury materials presented at its in Embelezzia: the Yellowboam.
Do you notice in? the star and anchor of ship ever-present in the neck of the bottle? Anchor seals in perpetuity the final and successful push to Madame Clicquot House gave betting on the export of the product, especially to Russia at the time.
And the star is a somewhat romantic history: the first millesime left the Clicquot champagnes in 1810. The following year two events coincided: vintages were of exceptional quality and the passage of a comet by the region. Little speech failed to attribute to that star of the 1811 the good luck of the vineyards.
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