Revlon is one of the oldest still existing cosmetic companies in the world and has a few retro best seller in the range that should know about vintage lovers. Therefore, Revlon makes the beginning of my new series “story of”:
Revlon was founded in 1932 by brothers Joseph and Charles Revson, and the chemist Charles Lachman (which was the letter L in Revlon) and stands for the invention of the nail polishes in its now familiar form. Because Revlon was initially completely specialized in nail polishes and manicure products. Revlon’s innovation was to make Nail Polish by using pigments instead of dyes. Revlon Nail Polish was the first who scored a perfect cover force.
Although Revlon was founded during the “great depression” of the worst economic crisis of the last century, Charles Revson decided to offer no cheap goods, but quality, that should have their price. In addition, he was a pretty gifted salesman. In addition to the focus on strong product ideas has been marketing understood as an essential strategy in the company and the products marketed from the outset optimally.
Revlon: Innovative Advertising
The approach was to sell nail polishes than ever-changing fashion accessory and beauty must-have, not some nameless Beauty. Women should use different colors for different outfits, moods and occasions. By Revlon came, a woman often only a single vial had Nail Polish, some shade of red. If all it was, a new one was bought. For today’s conditions hard to imagine, but since you have to get for now on it, to offer always new colors, which sometimes even quite similar,. Revlon looked the off by the auto giant General Motors. So as they offered new cars stamped old as “old-fashioned”, Revlon launched a new color in every autumn and spring. In the applications the bi-annual actions to organized by Revlon were accurate for women so an event for the men the new car introductions in Detroit by General Motors. Here at topbbacolleges you can get more different models and styles.
And Revlon also not simply sold only Nail Polish, but “cherries in the snow”, “fire and ice” and “fifth avenue”. Also this is new, fantasy names for cosmetic products that promise of the big wide world of dreams and pleasure. And of course much, much more expensive than vile “red Nail Polish” cherries in the snow. And they be bought still gladly today.
In the 40s, Revlon had the next breakthrough idea. Resulted in a matching lipstick nail varnishes. That did not exist previously. And slowly, Revlon was great. Developed with General Motors as an example Charles Revson served different cosmetic lines, the different market. Revlon itself was the popular low-priced product line; Natural wonder the line for young people; Moon drops the product line for dry skin. Etherea hypoallergenic line; Marcella Borghese, the prestige line with international flair and Ultima II the exclusive line for the taste and full wallet lifted. Likewise the fragrance lines. And this strategy worked as well as at General Motors. In the 1950s and 60s, Revlon began to market more products such as perfume, deodorant, sportswear and even shoe Polish.
Revlon Vintage Product Recommendations
Here is one List by vintage Revlon Cosmetic products, which today still be sold. For Marilyn Monroe fans quite interesting is that the beauty icon Marilyn liked Lipstick “Certainly Red” and “Bubble apricot” in her recent and unfinished film something’s got to give carried.
Are the shiny Super lustrous lipsticks anyway the bestseller by Revlon. The rich formulation is due to their moisture extremely popular donate texture. The unbeaten and absolute Favorites is “Love that Red” introduced 1951 (!). The secret of success lies in the fact that this red color neither too cold (blue undertones) is still too warm (Orange undertones). So he flatters each skin tone. Love that is part of the Super lustrous Lip cube, a great box red 9 bestseller lipsticks.
Where to Buy Revlon Products?
Because Revlon is unfortunately completely pulled back in the course of the last year from the German market, you can get the products only on the Internet. Delivered mostly from the UK and are somewhat more expensive than there. Otherwise good sold as souvenirs from the holidays that Super lustrous lip cube is for example on international flights to and from Asia with Lufthansa and other members of the Star Alliance.
Revlon Anecdote at the End
Christian Louboutin – his character shoe designer that brings women’s eyes shine with his works – has used Nail Polish Revlon red to paint the soles of his early creations. That was apparently a bright idea and the Red sole is trademark now, although today sure no Nail Polish used more).
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